Veo

Category: AI Video

Google DeepMind's flagship video model, the quality bar Sora and Runway race against.

Veo is Google DeepMind's text-to-video model, the latest generation (Veo 3+) sets the public benchmark for AI video quality alongside Sora. Output is photoreal, long, and prompt-coherent. Available through Vertex AI for developers and increasingly inside Google Workspace, Google Ads, and Vids. For marketers, the practical access path is via Vids (Google's video creation tool inside Workspace) or through agencies running Vertex AI. Direct consumer access remains gated. The model itself is the foundation that will increasingly power Google's marketing surfaces.

Our verdict

Google DeepMind's text-to-video model with strong realism and prompt adherence. Worth using if you're already inside Google's AI ecosystem and want the highest-fidelity generative video option alongside Sora.

Best for: Enterprise marketing teams on Google Workspace or running Vertex AI for premium video generation.

Pros

  • Output quality benchmarks at the top of the category
  • Coming to Google Workspace and Ads surfaces
  • Google's compute scale ensures it stays competitive

Cons

  • Direct consumer access is still gated
  • Best use typically requires Vertex AI or Workspace path
  • Pricing varies by access route

Pricing: Via Vertex AI or Workspace; pricing varies (Paid)

Rating: 4/5