Veo

Category: AI Video

Google's video model, now mostly reached through Gemini.

Veo is Google DeepMind's video generation model, producing video with synchronised audio from text or image prompts. For most people it is reached through the Gemini app and the Flow filmmaking tool rather than directly, with generation consuming credits from your Google AI plan allowance, and separately through Vertex AI and the Gemini API for developers at per-second pricing. Output carries invisible watermarking. The picture changed at Google's 2026 developer conference with the introduction of a newer multimodal model that reportedly became the default for video prompts in the Gemini app, with Veo continuing as a separate higher-fidelity option in Flow and the API. Credits do not roll over, and reports conflict on whether failed generations consume them.

Our verdict

Among the best video generation available and the synchronised audio is the part that distinguishes it, because generating usable video with matching sound in one step saves a whole production stage. If you are already paying for a Google AI plan, you have a meaningful credit allowance for it already, which makes it the cheapest good video model most marketers have access to without realising. The thing to be clear about is where it now lives: a newer multimodal model reportedly became the default for video prompts in the Gemini app during 2026, with Veo continuing as a separate higher-fidelity option in Flow and through the API. So if you go looking for Veo in Gemini you may not find what you expect, and your listing or workflow should account for that. Credits do not roll over, reports conflict on whether failed generations still consume them, and UK availability is implied by sterling pricing rather than confirmed on a Google page.

Best for: Teams already on a paid Google AI plan who want strong video generation without another subscription.

Pros

  • Among the best video generation available, with synchronised audio in one step
  • Included in Google AI plan credit allowances, so many people already have access
  • Available through Flow for filmmaking workflows and through the API for developers
  • Invisible watermarking applied for provenance
  • Strong prompt adherence and physical realism
  • Backed by Google, so no vendor continuity concern

Cons

  • A newer multimodal model reportedly became the default for video in the Gemini app
  • So you may not find Veo where you expect inside Gemini
  • Credits do not roll over, and reports conflict on whether failures consume them
  • UK availability is implied by sterling pricing rather than confirmed
  • No first-party MCP server specific to Veo
  • Pricing is split across consumer plans and per-second API billing

Pricing: Through Google AI plans or Vertex AI, usage-based (Paid)

Rating: 4.5/5