Category: Analytics/Attribution
Merged with AB Tasty and rebranded as Wingify.
VWO was a long-established experimentation and conversion optimisation platform covering A/B and multivariate testing, personalisation, heatmaps, session recordings, surveys and a feature-flagging product. It has merged with AB Tasty and unified under the Wingify brand, with the rebrand completing in September 2026 and the application having already moved domains in June. Both vwo.com and its pricing page now redirect to wingify.com. Products are being renamed with a Wingify prefix and the positioning is around agentic experience optimisation. The two product suites still operate separately and are described as merging over coming quarters rather than being already integrated. No first-party MCP server could be verified under either brand.
The underlying product is good and the testing engine has a long track record, with the breadth across testing, personalisation, heatmaps and feature flags being more than most competitors offer in one place. Having a free tier is unusual at this end of the market. The thing to factor in is timing. This is a platform mid-merger: two separate product suites are being combined over the coming quarters, branding has just changed, and anyone signing now is buying into an integration that has not happened yet. That is not a reason to avoid it, but it is a reason to ask hard questions about which suite your features live in and what the migration path looks like, and to avoid a long commitment until it settles. Update any bookmarks, since VWO as a standalone brand is going away. EU data residency exists but is an enterprise-plan option, and no MCP server could be verified.
Best for: Conversion teams running structured experimentation programmes, who are comfortable buying during a platform merger.
Pricing: Free tier, then per module by tracked users (Freemium)
Rating: 4/5