What's Trending

Category: Analytics/Attribution

Small, agent-native social trend scanner.

What's Trending scans public social content and surfaces emerging trends with supporting evidence, running scheduled scans and letting you drill into the posts behind each signal. Coverage is public Reddit, Facebook, Instagram, X and YouTube. It is unusually agent-native for its size, shipping a first-party MCP server at a documented endpoint with discovery metadata and three tools covering trend retrieval, evidence listing and running a scan, alongside a REST API and an OpenAPI contract. The free preview gives one complete scan with no card; the weekly tier runs a scan every seven days, and the top tier adds hourly scans plus the agent API and MCP access.

Our verdict

More interesting than its size suggests, because the agent surface is better than most products a hundred times larger: a documented MCP endpoint with discovery metadata, three clean tools, an OpenAPI contract and a machine-readable file means you can have an assistant pull trend signals into your content planning rather than visiting a dashboard. For a content team already working in Claude, that is a genuinely different workflow. The free preview scan lets you test the output quality before paying. Three caveats. It is very small and young with no named company or team on the site, which given the dead domains we have found elsewhere is a real continuity consideration. Coverage omits TikTok, LinkedIn and news, which is a significant gap depending on your sector. And there are no published data protection terms or residency statement, which matters because it stores scraped public posts and author details.

Best for: Content and social teams who want trend signals piped into an agent workflow rather than another dashboard to check.

Pros

  • First-party MCP server with documented discovery metadata and three clean tools
  • REST API and a published OpenAPI contract, unusual at this size
  • Free preview scan with no card to test output quality
  • Evidence drill-down to the posts behind each signal
  • Hourly scanning on the top tier
  • Cheap relative to listening platforms

Cons

  • Very small and young, with no named company or team on the site
  • Coverage omits TikTok, LinkedIn and news entirely
  • No published data protection terms or residency statement
  • It stores scraped public posts and author details, which makes that gap material
  • MCP and API are top-tier only
  • No GBP pricing

Pricing: Free preview, then from $20/mo (Freemium)

Rating: 3.5/5