What's Trending

Category: Analytics/Attribution

Social listening and trend discovery for small marketing teams

What's Trending monitors public conversations and competitor content, preserves the source links behind what it finds, and turns those signals into content ideas. It bundles social listening, competitor content tracking and trend discovery into one place, aimed at founders and lean teams rather than enterprise brand-monitoring buyers. There is one free preview scan, with paid plans starting at 20 USD a month.

Our verdict

Sensibly scoped for solo marketers and small teams who cannot justify Brandwatch money. The source-preservation feature is a genuinely good idea, because most listening tools show you a spike and leave you to go and find the evidence yourself.

Best for: Founders, solo marketers and small agencies who want listening and content ideas without enterprise pricing or an analyst to run it.

Pros

• Preserves the source link behind every signal it surfaces, so you keep the evidence rather than just a spike on a chart
• Combines listening, competitor content tracking and content ideation in one place instead of three separate subscriptions
• Priced from 20 USD a month, where most listening platforms start in the thousands
• Built for small teams, so setup is quick and does not need a dedicated analyst

Cons

• Coverage depends on the sources it indexes, so niche forums and private communities will be thinner than mainstream social
• A single free preview scan gives you limited room to evaluate it properly before paying

Pricing: $20/mo (Freemium)

Rating: 3.5/5