Category: Automation/Workflow
The workflow automation tool every marketing team has used at some point.
Zapier is the workflow automation default, connect 6,000+ apps, build no-code automations, and increasingly orchestrate AI agents across tools. The Zapier AI Actions and Tables features have moved the platform from app-to-app automation into more sophisticated AI workflow orchestration. Used by virtually every marketing and ops team for some workflow somewhere. Pricing scales with task volume and can get expensive fast, Make and n8n are cheaper alternatives at scale.
The connector that everything else has to integrate with whether they like it or not. Marketers underestimate how far Zaps plus a Google Sheet can take them before they need real engineering.
Best for: Marketing and ops teams running app-to-app automation across a broad SaaS stack.
Pricing: Free + paid from $19.99/mo (Freemium)
Rating: 4.5/5