Category: Automation/Workflow
The automation default, and it bills in pounds.
Zapier connects applications that do not talk to each other, with the largest integration library in existence by a wide margin, which remains the main reason to choose it over cheaper or more capable alternatives. It covers multi-step workflows, filters, paths, formatting, code steps, tables, interfaces and chatbots, with AI steps and agents added as separately metered products. There is a first-party MCP server available on all accounts including free, where one MCP tool call consumes two tasks from your quota. It has a currency selector and bills in pounds, which almost nothing else in this directory does.
The integration library is the product. Whatever obscure tool your team insists on using, Zapier almost certainly connects to it, and that coverage is worth paying a premium for when the alternative is building something yourself. The MCP server being on all accounts including free is good, and it means any connected agent inherits that entire integration library. Billing in pounds with a proper currency selector is a real advantage for UK buyers and genuinely rare here. Three cost warnings. Task metering compounds badly once AI is involved, with an MCP call costing two tasks and premium AI steps costing five, so an AI-heavy workflow burns quota far faster than the headline price implies. New AI steps default to the more expensive tier. And the Professional plan is single-seat, so any team collaboration forces a jump to a plan several times the price. US hosting with no EU or UK residency on standard plans.
Best for: Teams who need to connect an unusual combination of tools and care more about coverage than cost per operation.
Pricing: Free, then from around $19.99/mo (Freemium)
Rating: 4.5/5