Category: Sales/CRM
Five MCP servers, AI included, and priced in pounds.
Zoho CRM covers the full sales process with pipeline management, automation, analytics, email, telephony and a large library of connected Zoho applications, at a fraction of what the enterprise alternatives cost. Its AI, Zia, is bundled rather than sold as an add-on, covering prediction, assistance and prebuilt agents with a no-code agent studio and marketplace. It publishes five prebuilt first-party MCP servers covering data insights, data operations, module customisation and workflow automation, each installed separately, honouring existing CRM permissions and working with Claude, Cursor and other clients. It publishes genuine pound pricing and is free for three users.
The best value in CRM by a considerable distance, and the thing that distinguishes it in 2026 is that AI is bundled rather than metered: while Salesforce, Freshworks and HubSpot all charge separately for agents and credits, Zia is included in the plan, which makes the total cost predictable in a way the alternatives are not. Five prebuilt MCP servers honouring existing CRM permissions is a more thorough implementation than most enterprise vendors manage. Pound pricing and a free tier for three users make it genuinely accessible. Two caveats. The five MCP servers each need separate installation and permissioning, which is more setup than a single endpoint. And on data, the UK data centre has been announced but we could find nothing confirming it has opened, with EU data currently in Amsterdam and Dublin, so UK residency is unverified and worth asking about directly. Depth of Zia only arrives at the Enterprise tier.
Best for: Small and mid-size businesses who want capable CRM with AI included rather than metered, in their own currency.
Pricing: Free to 3 users, then from £12/user/mo billed yearly (Freemium)
Rating: 4.5/5