Analytics/Attribution Tools

Reviewed Analytics/Attribution tools for AI-native marketers.

• Akkio — No-code AI for marketing analytics and predictive insights.
• Alembic — AI-powered marketing attribution and brand health platform.
• Amplitude — Product and customer analytics, increasingly an AI-powered customer-data platform.
• Brand24 — Social listening for SMBs that doesn't cost Brandwatch money.
• Brandwatch — Enterprise social listening with consumer-research depth.
• ContentSquare — Digital experience analytics, heatmaps, session replay, and AI insight.
• Crazy Egg — The original heatmap tool, still useful for quick CRO insights.
• Gethookd — AI-powered analytics for short-form video hook performance.
• Heap — Auto-capture product analytics, define events after the fact, not before.
• Hightouch — Reverse ETL, pipe your warehouse data into the tools your marketers use.
• HookLens — AI analytics specifically for video hook and creative performance.
• Hotjar — Heatmaps and session replay for marketers who need answers, not a data team.
• June.so — AI-native product analytics built for B2B SaaS revenue teams.
• Meltwater — Media monitoring and PR intelligence for enterprise comms teams.
• Mention — Mid-market brand monitoring, between Brand24 and the enterprise tools.
• Mixpanel — Product analytics for teams who want depth without Amplitude's price.
• Optimizely — Enterprise experimentation and personalisation platform.
• ROAARRR — Growth analytics tool with thin public information.
• Rowy AI — No-code backend and database tool now layering AI workflows on top.
• Sprinklr Insights — Enterprise social listening, Sprinklr's analytics module.
• Talkwalker — Enterprise social listening with strong image and video recognition.
• Timelaps — AI-native brand tracking with on-demand consumer panels.
• Viktor — AI agent for analysing marketing data and surfacing actions.
• VWO — Experimentation and CRO platform, Optimizely's friendlier-priced competitor.