Analytics/Attribution Tools

Reviewed Analytics/Attribution tools for AI-native marketers.

• Akkio — Pivoted to agency-only analytics, pricing withdrawn.
• Alembic — Causal AI tying marketing spend to actual revenue.
• Amplitude — Product analytics, repositioned around AI agents.
• Brand24 — Media monitoring that now tracks AI answers too.
• Brandwatch — Deep consumer intelligence, with AI-search tracking added.
• Contentsquare — Experience analytics, and the only one here you can self-serve.
• Crazy Egg — Heatmaps and recordings with AI analysis, cheap entry.
• Databox — One dashboard across every tool, and reports that send themselves.
• Heap (Contentsquare) — Autocapture analytics, still sold separately.
• Hightouch — Warehouse-native activation, repositioned around agents.
• Hotjar (Contentsquare) — Absorbed into Contentsquare. The brand is a lineage label now.
• Lumen by Talkwalker — Now Hootsuite's listening arm, with AI tracking in the base tier.
• Meltwater — Media monitoring with the best MCP server in the category.
• Mention (Agorapulse) — No longer sold standalone. Now part of Agorapulse.
• Mixpanel — Product analytics with an MCP server and an EU endpoint.
• Motion — See which ad creative is actually working, and why.
• Optimizely — Experimentation and CMS, with four MCP servers.
• ROAARRR — Simple funnel analytics for startups, from awareness to retention.
• Similarweb — See any website's traffic, and now its traffic from AI assistants.
• Survicate — Ask customers why, in the moment, and let AI read the answers.
• Timelaps — Continuous brand tracking across 82 markets, with the price published.
• VWO (now Wingify) — Merged with AB Tasty and rebranded as Wingify.
• What's Trending — Small, agent-native social trend scanner.