Sales/CRM Tools

Reviewed Sales/CRM tools for AI-native marketers.

• AI SmartTalk — EU-hosted support agent, and it now ships MCP.
• AiSDR — An AI sales rep that runs outreach conversations end to end.
• Amplemarket — Data, signals and sequencing in one outbound platform.
• Attio — Modern CRM with a proper OAuth MCP server.
• Chorus (ZoomInfo) — ZoomInfo's conversation intelligence, now a legacy sub-brand.
• Clay — Waterfall enrichment at scale. Know your GDPR position.
• ConnectMachine — Digital business cards with an AI memory of who you met.
• Delight.ai (Sendbird) — An AI agent that sells and services across every channel.
• Drift (discontinued) — Discontinued. Salesloft now points customers to 1Mind.
• Fin (formerly Intercom) — Renamed Fin, and being acquired by Salesforce.
• folk — A light CRM for relationship-led teams, with Claude built in.
• Freshsales (Freshworks) — Cheap CRM in pounds, but AI is metered on top.
• Gladly — People-centred customer service, now agentic commerce.
• Gong — The best revenue intelligence, at a price to match.
• HubSpot — The full stack, with new EMEA metering to watch.
• Insightly (Unbounce) — Absorbed into Unbounce, with momentum elsewhere.
• Marketing Cloud Account Engagement (Pardot) — Salesforce B2B automation, with GBP pricing published.
• Naoma — An interactive AI demo agent that qualifies and books.
• Pipedrive — A sales CRM that stays simple, with meeting AI now free.
• Salesforce — The enterprise standard, with hosted MCP and GBP pricing.
• Storylane — Interactive product demos your prospects click through themselves.
• Tidio — Live chat with an AI agent, sold as a separate meter.
• Zoho CRM — Five MCP servers, AI included, and priced in pounds.